70+
Countries
This website is your first stop to becoming part of the largest and best known sightseeing brand in the world. If you are the best sightseeing company in your local destination, we want you!
Gray Line was created by owners for owners and is a non-stock corporation. With no shareholders to pay, our profits are re-invested directly in technology, partnerships and programs to help grow our licensee’s local businesses.
As the largest and most trusted sightseeing company in the world, Gray Line continues to define itself as the best in the industry by appealing to a diverse group of elite local operators.
Gray Line is more than a brand—it’s a global network of locally owned and operated experts in the sightseeing and experiences industry. With licensees in over 150 destinations across 6 continents, the Gray Line network offers unmatched local insight, operational depth, and international reach.
Gray Line is the most well known and trusted brand in sightseeing.
With today's consumer-driven marketplace and influx of OTAs, the importance having a brand is at an all-time high. However, with our global recognition, trust, and elite partner relationships Gray Line is positioned to perform exceptionally well in distributor marketplaces. Brands, versus businesses, are multi dimensional and can make a bigger and more lasting impact on consumers. Trusted brands also have an easier time being dynamic.
Gray Line invented sightseeing in 1910 and continues to reinvent it everyday.
Gray Line Licensees have access to best-in-class technology through partnerships we've created at a fraction of the price it would cost you on your own.
As a member of Gray Line, you are not just part of an association, you are part of a global family of like-minded sightseeing professionals. Our Licensees enjoy many opportunities, like the events below, to share and engage with one another to help support each other's businesses. These relationships are key driving factors in the success of our association locally, regionally, and globally.
A key benefit to Gray Line's vast network of elite sightseeing operators is our ability to leverage the network to collect and provide consumer research to understand the continually evolving online shopping behavior in the tours/activities space and how Gray Line fits into the current landscape. We have immediate access to 40 Million passengers and 12,000+ worldwide team members which enables us collect real-time industry data at the snap of a finger.
Gray Line Worldwide plans and produces an average of 14 major events for our Licensees, partners and customers per year. These events consist of Trade Shows, Customer and Partner Dinner Events, Regional Meetings, and an Annual Marketing Conference.
Trade Shows we attend: WTM London, ITB Berlin, FITUR Madrid, Arabian Travel Market Dubai, ITB Shanghai, IPW in the US, Arival Europe and US, and Markethub with HBXGroup.
Gray Line's Global Quality Assurance program drives global USP's for every Licensee. Through our mandatory annual Certification Program, we ensure that every Gray Line location upholds the highest standards of operational excellence, customer service, and consumer protection. All Gray Line locations are licensed and insured, backed up by a committed worldwide team.
As a member of the largest sightseeing organization in the world, everyone can trust that their Gray Line colleagues around the world are providing best-in-class sightseeing services to the millions of guests that travel with us each year.
Testimonials
“It’s been almost 20 years since I started working in tourism, and Gray Line has been with me since the beginning. It’s more than a name—it’s a network, a support system, and a badge of trust. Building my businesses with Gray Line made all the difference. If you want to be part of something global and meaningful, this is it.”
Gray Line Argentina & Miami
Testimonials
"Being part of a global brand like Gray Line means instant connection—wherever you are. From Tennessee to London to Buenos Aires, the blue diamond isn’t just a logo—it means family. You know the care, quality, and local expertise to expect. You know someone has your back. That’s the strength of a legacy built on trust, service, and global community."
Gray Line Toronto and Niagara Falls
Testimonials
“Travel unites people. It’s an industry of passionate people opening the world to its visitors. Gray Line is no different. I know that wherever I go I have a colleague and, more importantly, a friend who is happy to help me enjoy the place they call home.”
Gray Line Las Vegas
Our partners include some of the most recognizable brands in the world.
As a Gray Line’s partner, we’re here to help your business on its journey – wherever you want to go, whatever your goals.
Gray Line travel blog
Case study
The city of Munich boasts centuries of beer-brewing culture, a vibrant Arts scene, and a fascinating history. Outside the city, soaring peaks and fairytale fortresses offer hidden secrets and spectacular countryside scenery.
Case study
The city of Munich boasts centuries of beer-brewing culture, a vibrant Arts scene, and a fascinating history. Outside the city, soaring peaks and fairytale fortresses offer hidden secrets and spectacular countryside scenery.
Case study
The city of Munich boasts centuries of beer-brewing culture, a vibrant Arts scene, and a fascinating history. Outside the city, soaring peaks and fairytale fortresses offer hidden secrets and spectacular countryside scenery.
Case study
The city of Munich boasts centuries of beer-brewing culture, a vibrant Arts scene, and a fascinating history. Outside the city, soaring peaks and fairytale fortresses offer hidden secrets and spectacular countryside scenery.
Case study
The city of Munich boasts centuries of beer-brewing culture, a vibrant Arts scene, and a fascinating history. Outside the city, soaring peaks and fairytale fortresses offer hidden secrets and spectacular countryside scenery.
Case study
The city of Munich boasts centuries of beer-brewing culture, a vibrant Arts scene, and a fascinating history. Outside the city, soaring peaks and fairytale fortresses offer hidden secrets and spectacular countryside scenery.
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