As a Gray Line’s partner, we’re here to help your business on its journey – wherever you want to go, whatever your goals.
Gray Line Licensee
Gray Line was created by owners for owners and is a non-stock company. With no shareholders to pay, our profits are re-invested directly in technology, partnerships and programs to help grow our licensee’s local businesses.
As the largest and most trusted sightseeing company in the world, Gray Line continues to define itself as the best in the industry by appealing to a diverse group of elite local suppliers.
Gray Line is truly a one-size-fits-all organization: no matter your company’s set-up, if you are the best tour operator in your destination, you will be a fit for Gray Line.
Travel Agent
Partner with Gray Line: The Global Leader in Sightseeing and Tours Since 1910
Join forces with the world’s most trusted name in travel and gain access to a vast network of iconic destinations, expert guides, and unparalleled customer service. With over a century of experience, Gray Line is committed to providing you and your clients with an unforgettable travel experience.
OTA & Distributors
Join forces with Gray Line, the world’s leading sightseeing brand, and unlock new revenue opportunities. As an OTA or distributor, you’ll gain access to a diverse portfolio of global tours and activities, trusted by millions of travelers since 1910. Our partnership program offers competitive commissions, seamless integration, and exclusive access to some of the world’s most iconic destinations. Expand your offerings, enhance customer satisfaction, and grow your business by partnering with a brand that defines quality and reliability in the travel industry.
Affiliates & Influencers
Join Gray Line’s Affiliate Program and earn commissions by promoting our world-class sightseeing tours and services. With a competitive commission structure, access to marketing resources, and a global presence in over 700 locations, Gray Line’s Affiliate Program is the perfect way to monetize your website and share the joy of travel with your audience.








Apply Now
Partner with Gray Line, the world’s top sightseeing company, to sponsor our prestigious global events. Gain exposure to an international audience through prominent brand placement in marketing materials, online promotions, and on-site displays. Elevate your brand visibility and connect with a global market through customizable sponsorship packages that align with your business goals. Reach out today to explore the possibilities!





Technology & Services
Collaborate with Gray Line, the world’s leading sightseeing brand, and help transform the travel experience through innovative technology and services. As a partner, your business can play a crucial role in enhancing our operations, customer engagement, and global reach. Together, we can deliver seamless travel solutions, improve service efficiency, and create memorable experiences for travelers worldwide. Join Gray Line and bring your expertise to the forefront of the travel industry.
Apply Now
Join Gray Line as a licensee, sponsor, or travel agent, and unlock unique benefits. Whether you’re running tours, promoting your brand, or selling our services, partnering with the world’s leading sightseeing company connects you to a global network of travelers and tourism experts.
Subscribe to Gray Line’s newsletter and stay updated