Gray Line’s commitment to providing accessible and seamless travel experiences is powered by our partnerships with leading Online Travel Agencies (OTAs) and digital distributors. By collaborating with top OTAs, we ensure our experiences are available to a global audience, delivering visibility and reach through trusted platforms. Our cutting-edge connectivity is managed by our dedicated technology partner, ensuring reliable integration across multiple distribution channels.
Gray Line values the essential role travel agents play in creating memorable experiences. Our Travel Agent program provides access to a diverse portfolio of tours in iconic destinations, along with competitive commissions and comprehensive support.
By partnering with Gray Line, agents can enhance their credibility with our established brand recognition and user-friendly booking system, allowing them to easily customize unforgettable travel journeys for their clients. Join us in delivering exceptional travel experiences—partner with Gray Line today!



Gray Line’s Affiliate Program enables partners to earn commissions by promoting our trusted experiences. With access to our diverse range of sightseeing tours and activities, affiliates benefit from our strong brand reputation, extensive product lineup, and a dedicated support team to maximize success.
Gray Line’s Licensee Program empowers local travel businesses to bring our iconic brand and tours to their regions. With over a century of expertise, licensees receive access to our comprehensive resources, operational guidelines, and global network to create unforgettable travel experiences in new markets.
Gray Line partners with in-market sales solutions providers to ensure effective promotion and customer engagement in diverse regions. Our solutions bring together digital marketing, local partnerships, and sales expertise to drive growth and brand visibility. Each section below outlines our approach with select partners for an optimized in-market impact.
Join Gray Line as a licensee, sponsor, or travel agent and unlock unique benefits. Whether you’re running tours, promoting your brand, or selling our services, partnering with the world’s leading sightseeing company connects you to a global network of travelers and tourism experts.